Businesses across all industries have continually relied on their windows to spark interest and attract new customers. Window graphics help strengthen branding and target those passing by. However, creating and applying them requires a strategic approach. To help strengthen communication, appeal to your target audience, and grow your business, consider these tips on how to properly use window graphics.
1. Choose the Degree of Transparency
The first step in this process is determining which type of window graphic you’re going to use. Options vary based on transparency level, which can help draw attention and provide a degree of interior privacy. The …
Businesses should be a dynamic entity. As society changes and trends are replaced, your business should evolve to reflect the differences. This is especially true after all of the changes following the pandemic. In addition to new products and services, businesses are shifting how they work and target their audiences to avoid falling behind the competition. While these internal changes are essential, you can’t forget to update your marketing strategies and material. Your social media platforms and website are often the first to be updated, but what about your traditional marketing materials? Does your brochure reflect your business today?
How …
Storefront advertising is a great way to attract new customers that are in the proximity of your physical location. Many businesses closed their doors during the pandemic and now there is plenty of excess commercial real estate space being utilized for strategic advertising in congested areas. To take advantage of all of the foot traffic in an inexpensive manner, utilize storefront advertising or retail advertising.
Retail advertising allows you to increase brand awareness and appeal to your target audience in a way that can substantially increase your ROI. The best way to do this is to create an advertisement that …
Creating a strong, effective marketing campaign requires a diverse approach to advertising. Instead of relying on one type of advertisement, it’s important to find a creative way to enforce your message and reinstate your company as an industry leader. One of the best ways to do this is through the use of floor graphics. Floor graphics grab the attention of those passing by and can help improve sales through product promotion and company awareness. To strengthen this idea, here are the top 5 benefits of floor graphics for businesses.
1. Increased Customer Awareness
Floor graphics are a great way to get …
In today’s online world, many people assume that print marketing no longer serves any purpose. They believe it’s redundant or inefficient, but that’s far from the truth. In fact, print marketing is more important than ever. Not only do people tend to trust printed materials more than digital ads, but they also respond more to tangible marketing, which vastly increases your return on investment. If you’re still unsure, here’s more information on the role of print in 2021.
Printing Technology Continues to Advance
Over the last few years, the printing industry has been revolutionized by advancing technology and more customizable options. …
Over the years, our society has become increasingly digital and email dependent. Whether we’re interacting in business or reconnecting with old friends, sometimes it can feel like we no longer cherish those face-to-face interactions. This has led many people to believe that the concept of business cards is dead. However, that’s far from the truth. The relevance of business cards in a social media driven world remain strong and directly impact how formal relationships are developed.
To better understand this importance, consider a few marketing statistics. The average sale tends to increase roughly 2.5% for every 2,000 cards that are …
If you’ve seen a car driving around with an advertisement that wraps around the body, you’ve seen a car or vehicle wrap. While it certainly grabs your attention, many businesses wonder if it’s worth the investment. How many people actually see a vehicle wrap over the course of a year? Does it make a positive impression? Is the return on investment worth it? To gain a better understanding, here’s what you should know about using car wraps in your marketing efforts.
Benefits of Utilizing Car Wraps
Car wraps are essentially mobile billboards that are professionally printed on vinyl film and …
When business matters demand all your focus and attention, it’s easy to overlook an important event like a trade show. You’re busy focusing on urgent matters, putting out fires, and then you realize it: you didn’t take care of any branded materials for the event!
Brochures, posters, roll-ups, signs, banners, and other printed materials. You still want to attend the event but don’t want to lose out on all of the potential exposure.
Teamwork + Trusted Partner = Job Gets Done
Could you handle a rush project like this on your own with a random vendor? Probably not. Why not have a dedicated …
Once the online world started taking over our lives, pessimists had already started tolling the death bells of print advertising. Why would anyone pay for a newspaper ad, they reasoned, if people now read their news online? And why would a client pay thousands of dollars for a large billboard, when he can post an online banner on a dozen websites for a couple of hundred dollars?
We’ve seen some big changes in online advertising that show that it is not the perfect medium. First came the bane of pop-up windows when pop-up blockers became a standard feature in internet browsers. …
Print marketing is still holding on at the top of the most effective marketing strategies. A 2015 survey conducted by the Content Marketing Institute showed that 57% of all B2B paid advertising in North America represents print and other offline marketing strategies. This is a very significant percentage, demonstrating once again that print is far from obsolete and ineffective.
Since print marketing is so effective, you must know how to plan and launch a campaign of this type. These steps are critical to the success of your campaign, and they should be followed carefully and closely, adapting them to your …
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