Storefront advertising is a great way to attract new customers that are in the proximity of your physical location. Many businesses closed their doors during the pandemic and now there is plenty of excess commercial real estate space being utilized for strategic advertising in congested areas. To take advantage of all of the foot traffic in an inexpensive manner, utilize storefront advertising or retail advertising.

Retail advertising allows you to increase brand awareness and appeal to your target audience in a way that can substantially increase your ROI. The best way to do this is to create an advertisement that entices those who walk or drive by to take a specific action. However, to do this you’ll need eye-catching displays that appeal to your target audience. To get the most out of your efforts, this should be done in conjunction with your digital marketing efforts. A great way to link the two is to include scannable QR codes for individuals to quickly access your website or a certain landing page to fulfill the call to action you’re advertising. This will allow you to fully capitalize on every opportunity available.

While it’s clear that increased ROI is one of the best benefits of using storefront advertising, there are also many other reasons to consider including it in your marketing plan. Some of the biggest benefits from using graphics and storefront advertising include the following:

More Flexibility

Storefront advertising allows you to utilize graphics that can be interchanged depending on your needs. This gives you much more flexibility than many other, traditional advertising methods. You’ll be able to remove your signage, reposition it, or switch it out for other messages easily without wasting money.

Promote Temporary CTAs

Since storefront advertising allows for more flexibility, you can alternate between different messages based on the time of year, your needs, or new product/service launches. Get the most out of your current campaign and then switch out an advertisement for seasonal displays.

Grab Attention

One of the best things about storefront advertising is that it allows you to grab the attention of thousands of pedestrians walking by, as well as those driving by. People are far more likely to notice a business with enticing graphics than they are to notice a plain wall or empty window.

More Effective Spending

Storefront advertisements do require an upfront investment, but there’s little maintenance required, and you can continue using your graphics for years. This makes them an extremely cost-effective solution. Plus, they tend to cost far less than other types of advertising and will get you great results.

Improve Appearance

Depending on the type of design you create, you’ll likely be improving the overall appearance of your building. This is a great way to help supplement buildings located in unattractive neighborhoods or outdated storefronts that seem to go unnoticed by pedestrians.

If you’re ready to get started using storefront advertising to grow your business, contact the professionals at Impact Color today. We use high-quality printers to provide you with eye-catching imagery that’s built to last. Contact us today to learn more.