Our Blog: Print Marketing

Success in business depends on many issues. One of these, not to be neglected, is the trusted partnership with suppliers. Businesses are not stand-alone entities. They depend on various products and services to help them create their own products and services, build and maintain their brand image, and develop customer loyalty programs.

One of the most important suppliers for any business is the printing services provider. In one form or another, every business in every niche or industry needs printed materials – from promotional brochures to office branding, billboards, and other marketing materials. Since effective marketing strategies are the key to success, …

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If you follow various blogs, podcasts or social media influencers, you may get the impression that the only form of advertising that works is online/mobile. We disagree with this. Offline advertising, especially large outdoor billboards and large roll-ups, are still effective.

1. They Are Strategically Placed

Companies that sell outdoor advertising scout for the best locations to offer their clients: on highways which connect the residential areas to the business heart of the city, near the malls, over busy roundabouts, and next to parks and other outdoor entertainment areas.

This means that people are served an ad, or discover a special offer from a business, …

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Building a brand and making it visible in every possible way is the heart and soul of iconic companies. Some of them have managed to create such a powerful branded image that a simple logo, shade of color or slogan automatically makes us recall that company.

Even if you are not going to reach the level of Apple, Pepsi or Nike, your business needs solid branding. One of the most valuable properties your business has is its office(s). This is the core of your business, where you meet prospective customers, partners and suppliers, and it is often what is featured in photos in news …

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We are living in the digital age – there is no doubt about it. The internet and mobile devices allowing us to always be connected on the go have changed the most important aspects of our lives: how we connect with each other, do business, develop our career and make important financial decisions.

But have we completely left the old world behind? Have we made the full transition from a world of printed coupons, glossy magazines and morning newspapers to a fully digital environment? Not really. In fact, a lot of specialists in marketing, advertising and even journalism state that print …

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