In today’s online world, many people assume that print marketing no longer serves any purpose. They believe it’s redundant or inefficient, but that’s far from the truth. In fact, print marketing is more important than ever. Not only do people tend to trust printed materials more than digital ads, but they also respond more to tangible marketing, which vastly increases your return on investment. If you’re still unsure, here’s more information on the role of print in 2021.

Printing Technology Continues to Advance

Over the last few years, the printing industry has been revolutionized by advancing technology and more customizable options. Rather than spending money on high quantities of untargeted promotional material, you can now receive targeted, on-demand printing orders. Better technology also led to expedited printing time that allows for campaign-specific material that can be reordered as needed, so nothing goes to waste.

Print-Based Marketing is Still Relevant

Contrary to popular belief, print is not dead and it’s not leaving anytime soon. There are millions of companies that are still benefiting from taking a strategic approach to printed marketing materials while simultaneously reducing environmental strain. If you’re not using printed materials, you’re not impacting your audience as strongly.

Print Improves Targeted Marketing Campaigns

Using printed materials allows businesses to focus on targeted segments of society—especially previous clients or partners. You can create direct mail campaigns specifically for past clients and send out something different for future prospects. While most emails end up in your junk filter, printed campaigns need to be touched and seen before decisions are made.

Print Allows You to Stand Out from Your Competition

A lot of companies are fading away from printed material, which gives you a perfect opportunity to fill the gap in the market. When you utilize printed material, you’ll stand out from your competition and make an impact on your audience.

Print Creates Stronger Brand Recognition and Credibility

Printed materials are one of the best ways to increase your brand recognition and foster credibility throughout society. Using a combination of posters, direct mail, flyers, banners, brochures, business cards, and more, you’ll exploit all areas of the market and increase your company’s overall visibility. The more visible your company is, the more people see your brand. The more people see your brand, the more they begin to trust you as an industry expert. While a growing number of people are becoming skeptical of online ads and random emails, going back to the basics with print will boost your credibility.

While digital marketing is here to stay, you don’t want to miss out on the benefits of using printed materials. Create a comprehensive marketing strategy using high-quality printed materials from Impact Color. Browse our services and contact us today to get started.