Cross-Media / 1.1

Target Your Customers with Cross-Media Marketing

Personalized Post Card

Personalization (VDP)

Targeted Marketing allows you to create communications that is highly relevant to your customer. When a marketing piece is relevant to a customer it delivers higher response rates and more return on your marketing dollars. By combining relevant personalized print with a concise database you can accomplish your marketing goals. VDP – Variable Data Printing personalization makes sense in today’s economic environment.



Create a customized online response experience with personalized URLs (PURLS) and microsites for marketing campaigns. Impact Color’s PURL service allows you to track and manage these campaigns with a comprehensive suite of tracking and reporting features. By delivering a unique user experience, you can get improved response rates, greater conversion of leads into prospects and a measurable return on their marketing investment.

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