Creating a strong, effective marketing campaign requires a diverse approach to advertising. Instead of relying on one type of advertisement, it’s important to find a creative way to enforce your message and reinstate your company as an industry leader. One of the best ways to do this is through the use of floor graphics. Floor graphics grab the attention of those passing by and can help improve sales through product promotion and company awareness. To strengthen this idea, here are the top 5 benefits of floor graphics for businesses.

1. Increased Customer Awareness

Floor graphics are a great way to get the attention of your customers and relay targeted messaging. To get the most benefits, try placing your floor signs in unexpected areas. This will catch your customers off guard and help boost your overall sales. In fact, about 7 out of 10 American consumers say they’ve purchased a product after seeing a product sign that caught their attention. To really make your signs pop, use bold graphics, bright colors, and contrasting images. If you want to direct your customers to certain areas in your store, floor graphics are a great way to do so discretely and effectively.

2. Better Communication of Promotions

When you’re looking for ways to promote exciting new products or limited promotions, floor graphics are a great resource. They can help increase the speed of sale for promotions using eye-catching designs and educational information. Floor graphics are also a great way to increase the number of point-of-purchase sales, as they can increase impulse buying and help boost your revenue.

3. Stronger Advertising Solutions and Strategies

Floor graphics are an affordable alternative to traditional advertising methods that have a tremendous return on investment. They can be installed in-house and have virtually no maintenance requirements. This allows you to utilize stronger advertising solutions and strategies for both temporary and long-term events.

4. Reinforced Branding and Values

Your company’s brand is one of the most important factors when it comes to strong marketing campaigns. Floor graphics can help reinforce your branding and values, which can boost the credibility of your company and strengthen customer loyalty.

5. Offers Unique Advertising Opportunities

Rather than relying on boring or plain marketing methods, floor graphics give you the opportunity to make a statement. Your options are endless—you can choose something sophisticated or take a humorous approach. You can also use floor graphics as sleek design elements to add to your store, business, or warehouse.

Impact Color provides a full range of large format printing, including floor graphics for your business. To learn more about our services, or to get started on your order, contact us today.