Running a business is a complex endeavor that requires a dynamic approach to customer relations. While networking, direct mailers, and more traditional marketing strategies are still important, now, more than ever, we need to focus on our online presence. To stand out from the millions of other websites, there’s a few things you can do. One of them is consistently publishing well curated content. Doing so benefits you in a number of ways, including the following:
1. It Sets You Apart from the Competition
You’d be surprised how many companies don’t have a blog or produce any sort of content. While …
Small business owners wear many hats. While we try to do everything in our power to make things run effortlessly, it doesn’t always go as we planned. There just isn’t enough time in the day to get all of our marketing work done while simultaneously prioritizing customer needs, solving customer problems, and making sure that the company runs smoothly.
A major mistake that I made recently was cutting back on our web content, which we did during the Covid-19 pandemic. The short-term result was saving money, but the long-term result ended up being a lack of qualified prospects and new …
Utilizing banners is a great way to supplement your marketing strategy and increase brand visibility. If you’re running a short-term campaign, taking your banner outdoors is easy. The weather won’t have time to cause damages or fade the images. However, if you’re looking to utilize an outdoor banner for long periods of time, you need something that will withstand the weather. Otherwise, you may find yourself wasting money on re-printing the same sign over and over again. To help you fight back against the wind, sun, rain, sleet, and snow, here’s how to take your banner outdoors and extend …
When you need to get something printed, the quality and resolution matter. High resolution will positively impact your audience and show them that you’re serious about quality products. However, resolution standards vary based on what you’re printing. To help measure the resolution and make necessary adjustments, dots per inch (DPI) is used. DPI is how resolution is measured in terms of pixilation. It impacts viewing distance, clarity, and overall quality of a piece. DPI parameters often vary based on materials and where your final product will be displayed. Here, we’ll discuss what the correct DPI for printing is.
Understanding Basic …
Artwork is an integral part of life. Art can stimulate intense psychological responses across individuals, either in a positive or negative way. In a business environment, art has the ability to speak to your target audience, draw in new customers, improve branding, and increase overall loyalty for your company. In a personal setting, art can inspire, motivate, and impact your mood. However, the art itself isn’t the only thing that needs to be considered. Framing is often just as important. A frame can drastically change the way artwork is displayed and, therefore, how it’s perceived. The wrong frame can …
Before the COVID-19 pandemic began, an alarming 70 percent of American workers were not engaged at their traditional work site. COVID-19 created abrupt changes in employees’ daily work and personal lives, forcing many to navigate unfamiliar territory, such as working remotely. Employees returning to the office provide companies with the perfect opportunity to find ways to boost their morale and reengage then with the company brand and corporate philosophy.
The Benefits of Branding Your Workspace with Wall Graphics
Corporate wall graphics are a type of signage that can include lettering, decals, or imagery. They are placed on …
If you follow various blogs, podcasts or social media influencers, you may get the impression that the only form of advertising that works is online/mobile. We disagree with this. Offline advertising, especially large outdoor billboards and large roll-ups, are still effective.
1. They Are Strategically Placed
Companies that sell outdoor advertising scout for the best locations to offer their clients: on highways which connect the residential areas to the business heart of the city, near the malls, over busy roundabouts, and next to parks and other outdoor entertainment areas.
This means that people are served an ad, or discover a special offer from a business, …
Building a brand and making it visible in every possible way is the heart and soul of iconic companies. Some of them have managed to create such a powerful branded image that a simple logo, shade of color or slogan automatically makes us recall that company.
Even if you are not going to reach the level of Apple, Pepsi or Nike, your business needs solid branding. One of the most valuable properties your business has is its office(s). This is the core of your business, where you meet prospective customers, partners and suppliers, and it is often what is featured in photos in news …
We are living in the digital age – there is no doubt about it. The internet and mobile devices allowing us to always be connected on the go have changed the most important aspects of our lives: how we connect with each other, do business, develop our career and make important financial decisions.
But have we completely left the old world behind? Have we made the full transition from a world of printed coupons, glossy magazines and morning newspapers to a fully digital environment? Not really. In fact, a lot of specialists in marketing, advertising and even journalism state that print …
The dynamics of business-customer relationships are getting more and more complex in the digital age. People are increasingly interested in building meaningful relationships with companies they are doing business with – and not simply buying products and services from them.
Running a successful business at the present means more than attracting new customers – it means retaining them for a long time. Concepts like customer lifetime value, customer retention strategies and leveraging customer loyalty are among the most important elements in the daily schedule of marketing managers.
And for the last five or six years, companies can rely on an extremely powerful, …
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