Small business owners wear many hats. While we try to do everything in our power to make things run effortlessly, it doesn’t always go as we planned. There just isn’t enough time in the day to get all of our marketing work done while simultaneously prioritizing customer needs, solving customer problems, and making sure that the company runs smoothly.

A major mistake that I made recently was cutting back on our web content, which we did during the Covid-19 pandemic. The short-term result was saving money, but the long-term result ended up being a lack of qualified prospects and new business.

While I certainly understand the importance of content at Impact Color, it’s essential that we outsource this job so we can focus on creating high quality work to our clients. It’s critical to the success of our marketing efforts to have a copywriter that understands my business.

We made an attempt at finding a copywriter a few years back and hired an “online” copywriter to help co-create content, but that proved unsuccessful. Unfortunately, the copywriter simply didn’t understand our business… or the English language for that matter. That’s why businesses should work with high-quality, experienced copywriters. Here, I’ll give a few more reasons why it makes sense to work with a great copywriter.

1. More Time and Energy

Finding a skilled copywriter allows us to spend less energy on micromanaging content and more time on building customer connections and helping our clients grow their brand. We’re confident with the content that’s curated, giving us more time to focus on providing high-quality products for our clients.

2. Fewer Grammar Mistakes

As much as we all like to think we understand the English language, grammar isn’t necessarily as straightforward as it seems. Using a great copywriter means we publish blogs and articles with fewer grammatical mistakes. This, along with the voice of the content, makes our blogs easier to digest and understand across readers.

3. Stronger Quality Writing

A part of the job of a copywriter is to keep content relevant with new ideas and different ways to express technical or jargon-heavy descriptions. This increases the overall quality of the writing individually, expands the target audience, and makes the blog more successful over time.

4. Higher Variety of Content

Having a variety in your content is important when expanding your SEO efforts and drawing in more organic traffic. Copywriters understand this, which is why they offer ideas for headlines covering a variety of subjects within your industry.

5. More Organic Traffic and Clients

Copywriters understand how to integrate essential keywords so that your business is found during searches made online. This can help you increase your ranking on sites like Google and Bing and bring in new clients.

A lot of people think that a copywriter is only good for blog posts or basic content creation, but their work extends far past that. For example, our copywriter helped develop a direct mail campaign to drive business back to Impact Color post COVID-19. Copywriters can also assist in creating unique product descriptions, persuading advertisements, community newsletters, social media posts, and more.

Impact Color understands the importance of working with a great copywriter—it allows us to focus on our mission: to be the leader in providing on-demand visual marketing solutions that connect our clients to their customers, consequently, growing their business. Contact us today to learn how we can help you with your next project.