As in-person events resume, it’s more important than ever to create a lasting impression on your customers. Taking the time and effort to utilize tents strategically for your event will help you grow your business, improve brand recognition, and spread awareness about your products or services. Whether it’s a festival, trade show, conference, sporting event, or business fair, you need to create an eye-catching tent that attracts interest and invites your customers to learn more. If you’ve never attended an outdoor fair, or haven’t been to one in a while, here’s how to use event tents for your first …
Storefront advertising is a great way to attract new customers that are in the proximity of your physical location. Many businesses closed their doors during the pandemic and now there is plenty of excess commercial real estate space being utilized for strategic advertising in congested areas. To take advantage of all of the foot traffic in an inexpensive manner, utilize storefront advertising or retail advertising.
Retail advertising allows you to increase brand awareness and appeal to your target audience in a way that can substantially increase your ROI. The best way to do this is to create an advertisement that …
The Americans with Disabilities Act (ADA) is legislation that prohibits discrimination against people with disabilities in several areas. Its passage indicated an important turning point in history and works to ensure that people with disabilities are given the same rights as every other American. If you’re a business owner or run an organization, it’s important that you adhere to the rules of the ADA and utilize proper ADA signage to meet the regulations in place. For more information on ADA signage, here’s how it began and where it is today.
The History of ADA Signage
ADA signage was created to meet …
Marketing isn’t an easy thing to do. It’s difficult and requires a lot of mental strength. You’ll need to pair creativity with personalization while focusing on a targeted message that your audience will respond to. The more you do it, the more likely you are to automate the process. However, putting in a few extra hours of invested time to make sure that each marketing campaign is unique and well thought out is worth it. To learn more, we’ll examine the importance of putting in effort during marketing campaigns.
How you choose to market to your target audience matters. The …
Marketing is both an art and a science. It requires understanding your target audience well enough to find unique, persuasive ways to get them interested in your products or services. While the fundamentals of many marketing campaigns tend to be the same, your efforts won’t be successful until you perfect the five essential pieces of marketing.
1. Create an Enticing Message
One of the most important aspects of marketing is creating an enticing message that’s relevant to your customer base. Spend some time thinking about what you want to focus on during this campaign and then consider tactics that have worked …
Creating a strong, effective marketing campaign requires a diverse approach to advertising. Instead of relying on one type of advertisement, it’s important to find a creative way to enforce your message and reinstate your company as an industry leader. One of the best ways to do this is through the use of floor graphics. Floor graphics grab the attention of those passing by and can help improve sales through product promotion and company awareness. To strengthen this idea, here are the top 5 benefits of floor graphics for businesses.
1. Increased Customer Awareness
Floor graphics are a great way to get …
Direct mail campaigns are a great way for you to boost your response rate, increase your company’s visibility, and showcase innovative products, services, or opportunities to your target audience. However, not all direct mail campaigns are created equal. If you want to improve your overall response, you need to take the time to properly plan your campaign. Doing so will have a direct impact on your overall ROI and can increase the success of your efforts tenfold. To help you create strong mailers, here are the top 12 questions to ask for a successful direct mail campaign.
1. What is …
In today’s online world, many people assume that print marketing no longer serves any purpose. They believe it’s redundant or inefficient, but that’s far from the truth. In fact, print marketing is more important than ever. Not only do people tend to trust printed materials more than digital ads, but they also respond more to tangible marketing, which vastly increases your return on investment. If you’re still unsure, here’s more information on the role of print in 2021.
Printing Technology Continues to Advance
Over the last few years, the printing industry has been revolutionized by advancing technology and more customizable options. …
Running a business is a complex endeavor that requires a dynamic approach to customer relations. While networking, direct mailers, and more traditional marketing strategies are still important, now, more than ever, we need to focus on our online presence. To stand out from the millions of other websites, there’s a few things you can do. One of them is consistently publishing well curated content. Doing so benefits you in a number of ways, including the following:
1. It Sets You Apart from the Competition
You’d be surprised how many companies don’t have a blog or produce any sort of content. While …
Small business owners wear many hats. While we try to do everything in our power to make things run effortlessly, it doesn’t always go as we planned. There just isn’t enough time in the day to get all of our marketing work done while simultaneously prioritizing customer needs, solving customer problems, and making sure that the company runs smoothly.
A major mistake that I made recently was cutting back on our web content, which we did during the Covid-19 pandemic. The short-term result was saving money, but the long-term result ended up being a lack of qualified prospects and new …
© 2024 Impact Color. All rights reserved. Web Design by 
Sign up for updates!
Get news from Impact Color LLC in your inbox.
Sign up for updates!
Get news from Impact Color LLC in your inbox.
