As in-person events resume, it’s more important than ever to create a lasting impression on your customers. Taking the time and effort to utilize tents strategically for your event will help you grow your business, improve brand recognition, and spread awareness about your products or services. Whether it’s a festival, trade show, conference, sporting event, or business fair, you need to create an eye-catching tent that attracts interest and invites your customers to learn more. If you’ve never attended an outdoor fair, or haven’t been to one in a while, here’s how to use event tents for your first outdoor event.

1. Find the Right Tent

The first thing you need to do is determine which type of tent you’ll want to use at your event. The two primary tent design options include a pop-up canopy tent or a frame event tent. Pop-up canopy tents allow for fast, easy assembly. They have four legs connected to a canopy roof and quickly fold open or closed without the need for any additional tools. There are options for both square and dome canopy tents that can be either fully open or partially enclosed.

Frame event tents are a bit more robust, but they offer more stability. You’ll need to allow for more time to assemble frame event tents, but they come in a variety of sizes and have options to include side panels for enclosures.

2. Determine Size Needs

Next, you’ll need to determine how big you’ll want your tent to be. Tents come in a variety of sizes starting at 5 feet and extending up to 20 feet or more. If you’re going to be attending an outdoor event with limited vendor space, smaller tents are recommended. If you’re going to be at a large event, you’ll want something bigger to stand apart from the crowd. Ask about vendor size before you finalize your event tent size to avoid problems on the big day.

3. Create a Custom Design

To really stand out, creating a custom design is recommended. This allows you to enhance your overall display and significantly improve brand awareness. Make sure that you stay in line with any branding rules in your organization to create a more cohesive and professional design that accurately represents your company.

4. Utilize Impressive Displays

In addition to designing and customizing your event tent, you’ll want to utilize impressive displays within your vendor space. Some great ways to do this include adding branded posters, table coverings, backdrops, banners, and even lightweight furniture if the space allows. Mix up your decorations to better highlight your products and help promote your business to new and existing customers.

5. Set Things Up Accordingly

Finally, make sure that you give yourself enough time to set things up accordingly. If you haven’t attended an event before, plan ahead and consider practicing how you will set up your tent. This is especially important if you’re using a frame event tent for the first time. Make sure that you pack everything you’ll need for the big day and don’t be afraid to have a little fun.

Impact Color can help you create a beautiful event tent that will help draw in business and improve your overall brand awareness. To learn more about our options for customized event tents, contact us today or browse our services online.