Utilizing banners is a great way to supplement your marketing strategy and increase brand visibility. If you’re running a short-term campaign, taking your banner outdoors is easy. The weather won’t have time to cause damages or fade the images. However, if you’re looking to utilize an outdoor banner for long periods of time, you need something that will withstand the weather. Otherwise, you may find yourself wasting money on re-printing the same sign over and over again. To help you fight back against the wind, sun, rain, sleet, and snow, here’s how to take your banner outdoors and extend …
When you need to get something printed, the quality and resolution matter. High resolution will positively impact your audience and show them that you’re serious about quality products. However, resolution standards vary based on what you’re printing. To help measure the resolution and make necessary adjustments, dots per inch (DPI) is used. DPI is how resolution is measured in terms of pixilation. It impacts viewing distance, clarity, and overall quality of a piece. DPI parameters often vary based on materials and where your final product will be displayed. Here, we’ll discuss what the correct DPI for printing is.
Understanding Basic …
One of the major reasons many of the brick-and-mortar stores in today’s world survive is due to heightened customer service, flexibility, outstanding product selection, and enticing store design. However, in the past year, many shoppers have turned to curbside pickup or online orders. As we continue to shift back into in-person sales, it’s important to efficiently communicate with your patrons. To make up for fewer employees or improve the effects of social distancing, in-store signage is essential. In fact, in-store signage is more important than ever. Here’s how in-store signage can help your business.
1. Communicate Store Layout
People prefer going …
Artwork is an integral part of life. Art can stimulate intense psychological responses across individuals, either in a positive or negative way. In a business environment, art has the ability to speak to your target audience, draw in new customers, improve branding, and increase overall loyalty for your company. In a personal setting, art can inspire, motivate, and impact your mood. However, the art itself isn’t the only thing that needs to be considered. Framing is often just as important. A frame can drastically change the way artwork is displayed and, therefore, how it’s perceived. The wrong frame can …
Over the years, our society has become increasingly digital and email dependent. Whether we’re interacting in business or reconnecting with old friends, sometimes it can feel like we no longer cherish those face-to-face interactions. This has led many people to believe that the concept of business cards is dead. However, that’s far from the truth. The relevance of business cards in a social media driven world remain strong and directly impact how formal relationships are developed.
To better understand this importance, consider a few marketing statistics. The average sale tends to increase roughly 2.5% for every 2,000 cards that are …
If you’ve seen a car driving around with an advertisement that wraps around the body, you’ve seen a car or vehicle wrap. While it certainly grabs your attention, many businesses wonder if it’s worth the investment. How many people actually see a vehicle wrap over the course of a year? Does it make a positive impression? Is the return on investment worth it? To gain a better understanding, here’s what you should know about using car wraps in your marketing efforts.
Benefits of Utilizing Car Wraps
Car wraps are essentially mobile billboards that are professionally printed on vinyl film and …
Before the COVID-19 pandemic began, an alarming 70 percent of American workers were not engaged at their traditional work site. COVID-19 created abrupt changes in employees’ daily work and personal lives, forcing many to navigate unfamiliar territory, such as working remotely. Employees returning to the office provide companies with the perfect opportunity to find ways to boost their morale and reengage then with the company brand and corporate philosophy.
The Benefits of Branding Your Workspace with Wall Graphics
Corporate wall graphics are a type of signage that can include lettering, decals, or imagery. They are placed on …
In 2020, due to the spread of COVID-19, many students were denied the ability to attend graduation ceremonies. As organizations and campuses shut their doors, students turned to online platforms to celebrate with their friends. Now, as of April 1, 2021, over 200 million vaccination doses have been given and 56.1 million people have been fully vaccinated against coronavirus in the United States. i This brings a glimmer of hope to those expecting to graduate in May, but it’s still unknown as to what will happen. While some schools have announced limited capacity or socially distanced graduation ceremonies, others are …
When the Chicago Cubs needed a custom backwall for the World Series Trophy they turned to the team at Impact Color for design, print and installation.
Although not our first project for the World Series Champion Chicago Cubs, the Trophy Room project holds a special place in our hearts.
Located at the new Park at Wrigley building, the Trophy Room faces south into the Park at Wrigley greenspace.
The Trophy Room step-and-repeat graphic provides a backdrop for Cubs fans to get their pictures taken with the World Series Trophy. Working with the Cubs construction management and Cubs marketing teams, Impact Color created …
When business matters demand all your focus and attention, it’s easy to overlook an important event like a trade show. You’re busy focusing on urgent matters, putting out fires, and then you realize it: you didn’t take care of any branded materials for the event!
Brochures, posters, roll-ups, signs, banners, and other printed materials. You still want to attend the event but don’t want to lose out on all of the potential exposure.
Teamwork + Trusted Partner = Job Gets Done
Could you handle a rush project like this on your own with a random vendor? Probably not. Why not have a dedicated …
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