Direct mail is an effective marketing strategy that continues to be relevant today. Regardless of the increase of online marketing tools, direct mail has a strong impact on your target audience. This is especially true when it’s done right. To help you get the most out of your efforts, there are plenty of tools that have made direct mail easier and more affordable than ever. One of these tools is Every Door Direct Mail®. Here, we’ll go over how to grow your business with Every Door Direct Mail®.

Some Basic Information on Every Door Direct Mail®

Every Door Direct Mail® (EDDM) is a service that’s offered by the USPS to help businesses deliver mail to addresses within certain postal regions without breaking the bank. EDDM allows you to deliver direct mail to entire neighborhoods without having to purchase mailing lists or over-priced permits. This is especially beneficial to businesses who are looking to target local communities and neighborhoods in close proximity to their store.

While any business has the option of utilizing Every Door Direct Mail®, some companies benefit more than others. As mentioned, if your business is trying to target audiences based on location, EDDM is a great option. This is especially true for local contractors or new restaurants, realtors, health clinics, and even politicians. USPS also offers services to help businesses target certain areas based on demographic data, such as age or income level. While this is a helpful service that often goes underused, businesses still need to create their own direct mail marketing materials to send out with Every Door Direct Mail®.

Benefits of Direct Mail Campaigns

Direct mail campaigns are still just as relevant as they once were. In fact, many individuals find them to be more compelling and personable in a society that increasingly focuses on social media marketing or email spam. Direct mail is seen as more trustworthy, more personable, and continues to generate a far higher response rate than many forms of online marketing. When combined with digital marketing tools, you can drastically improve your overall response rate, business exposure, and customer engagement.

By utilizing Every Door Direct Mail®, you’ll be able to increase your reach to include several different ZIP codes that your target audience may be in. This allows for easier targeting both geographically and demographically. The USPS offers different media sizes for their EDDM services, meaning you can send out traditional postcard direct mailers, brochures, or even menus. Since you won’t be paying for excessive research or mailing lists, you’ll save money on overall costs and increase your return on investment over time.

To get the most out of using Every Door Direct Mail®, make sure that you create an eye-catching direct mail campaign using high-quality printing and materials. Impact Color is here to help your business get the most out of your marketing efforts with high-quality, engaging direct mail printing. Contact us today to learn more.