A lot of businesses assume that if they have a small marketing budget, there’s no point in taking any action. That’s simply not the case. Marketing is a huge part of your overall success and even a small investment can yield impressive returns. However, to achieve this you need to be strategic. To help you maximize your ROI, consider the following tips.
1. Define Your Ideal Audience
One of the best ways to maximize the efficiency of your marketing strategy is to make sure you’re reaching the right people. Marketing isn’t just about sheer numbers. It’s about finding and nurturing quality …
Creating a comprehensive marketing strategy is one of the best ways to grow your business and increase brand awareness. However, as the old saying goes, try not to put all of your eggs in one basket. Marketing strategies should be diversified across several channels to strengthen the results. This doesn’t mean doing the bare minimum across 20 different marketing channels, but rather choosing about three to five options to excel in—more if you have the resources. For further information, consider the survey published about how multiple marketing channels can impact your campaign.
A recent survey — the Read more ›
While many businesses think that email outreach has replaced the need for direct mail, that’s simply not the case. Direct mail still provides several benefits that resonate with your target audience and generate more intimate communication. In fact, while email marketing tends to receive an average open rate of about 20%, direct mail can easily achieve up to an 80% open rate. However, in order to get the most of your efforts, it’s important to appeal to grab your audiences’ attention using hot spots.
Hot spots are places where a person’s eyes naturally go when they look at a letter …
With the growth of the Internet, marketing has become a digitally heavy enterprise. While building a brand online is an essential part of growth and recognition, traditional marketing methods are still as important as ever. These channels work together to cover the scope of your target audience, increase touchpoints, and improve conversion rates. However, in order to get the most out of print and digital tactics, you need a cohesive, relevant set of marketing data. This includes important details about your target audience, such as demographics, age, location, and more. Here, we’ll consider some of the best practices for …
Large format printing poses a unique challenge. You need the font size to be big enough and the design to be clean to avoid distraction and allow for optimized readability. This means that your large banners should have messaging that’s short, sweet, and to the point. However, even if you have a short, catchy message, no results will follow if your audience can’t read the text. To help you better prepare your design and anticipate your printing needs, here’s a guide to the best font sizes for large format printing.
The most important part of choosing your font size is …
Creating a sign to be displayed for your business or within the interior requires a strong attention to detail. There are various moving parts that can make or break your sign’s effectiveness, which is why undergoing the proper preparation is key. To help you convey your message, spark the attention of your target audience, or grow your business revenue, consider some of the core disciplines of sign design.
1. Identify the Purpose
When designing a sign, you need to clearly identify the purpose before doing anything else. This helps guide your messaging, marketing, and overall branding. For the best results, try …
Businesses across all industries have continually relied on their windows to spark interest and attract new customers. Window graphics help strengthen branding and target those passing by. However, creating and applying them requires a strategic approach. To help strengthen communication, appeal to your target audience, and grow your business, consider these tips on how to properly use window graphics.
1. Choose the Degree of Transparency
The first step in this process is determining which type of window graphic you’re going to use. Options vary based on transparency level, which can help draw attention and provide a degree of interior privacy. The …
Wide-format printing is used to create products like banners, wallpaper, murals, image wraps, and even trade show graphics. They help build your brand and create stronger recognition where applied. While these are commonly used as marketing materials for rotating advertisements, one application is often overlooked—elevating in-house environments. Wide-format printing can be applied to the walls in and around your office to help strengthen first impressions with clients and improve overall office culture. By applying these graphics to external walls, you can attract attention of pedestrians and spark curiosity about your brand.
Creating a Strong First Impression
There’s a delicate mix of …
Whether you’re first launching your business, or you’ve been around for years, marketing is an essential piece of long-term sustainability and growth. Using strategic marketing allows you to appeal to your target audience, grow your customer base, and create a stronger brand identity. While digital components are important, visual merchandising with retail signage is still relevant and impacts your average sales. To help you get the most out of your efforts, here are some great ideas regarding how to market your business using retail signage.
1. Use Your Branding
Your signage should be a reflection of your business, which is best …
The best way to ensure that you stand out from the crowd during your next trade show or event is to display eye-catching signage and memorable branding. One of the most effective ways to do this is through the use of retractable banner stands. Retractable banner stands are some of the most commonly used stands and are especially advantageous for individuals who travel and present at various events around the country. They use a spring-like mechanism to roll banners into the base and keep them protected when not in use and set up only takes a few seconds. If …
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