Archives

If you follow various blogs, podcasts or social media influencers, you may get the impression that the only form of advertising that works is online/mobile. We disagree with this. Offline advertising, especially large outdoor billboards and large roll-ups, are still effective.

1. They Are Strategically Placed

Companies that sell outdoor advertising scout for the best locations to offer their clients: on highways which connect the residential areas to the business heart of the city, near the malls, over busy roundabouts, and next to parks and other outdoor entertainment areas.

This means that people are served an ad, or discover a special offer from a business, …

Read more ›

Building a brand and making it visible in every possible way is the heart and soul of iconic companies. Some of them have managed to create such a powerful branded image that a simple logo, shade of color or slogan automatically makes us recall that company.

Even if you are not going to reach the level of Apple, Pepsi or Nike, your business needs solid branding. One of the most valuable properties your business has is its office(s). This is the core of your business, where you meet prospective customers, partners and suppliers, and it is often what is featured in photos in news …

Read more ›

We are living in the digital age – there is no doubt about it. The internet and mobile devices allowing us to always be connected on the go have changed the most important aspects of our lives: how we connect with each other, do business, develop our career and make important financial decisions.

But have we completely left the old world behind? Have we made the full transition from a world of printed coupons, glossy magazines and morning newspapers to a fully digital environment? Not really. In fact, a lot of specialists in marketing, advertising and even journalism state that print …

Read more ›

The dynamics of business-customer relationships are getting more and more complex in the digital age. People are increasingly interested in building meaningful relationships with companies they are doing business with – and not simply buying products and services from them.

Running a successful business at the present means more than attracting new customers – it means retaining them for a long time. Concepts like customer lifetime value, customer retention strategies and leveraging customer loyalty are among the most important elements in the daily schedule of marketing managers.

And for the last five or six years, companies can rely on an extremely powerful, …

Read more ›