A lot of businesses assume that if they have a small marketing budget, there’s no point in taking any action. That’s simply not the case. Marketing is a huge part of your overall success and even a small investment can yield impressive returns. However, to achieve this you need to be strategic. To help you maximize your ROI, consider the following tips.
1. Define Your Ideal Audience
One of the best ways to maximize the efficiency of your marketing strategy is to make sure you’re reaching the right people. Marketing isn’t just about sheer numbers. It’s about finding and nurturing quality …
Creating a comprehensive marketing strategy is one of the best ways to grow your business and increase brand awareness. However, as the old saying goes, try not to put all of your eggs in one basket. Marketing strategies should be diversified across several channels to strengthen the results. This doesn’t mean doing the bare minimum across 20 different marketing channels, but rather choosing about three to five options to excel in—more if you have the resources. For further information, consider the survey published about how multiple marketing channels can impact your campaign.
A recent survey — the Read more ›
When business matters demand all your focus and attention, it’s easy to overlook an important event like a trade show. You’re busy focusing on urgent matters, putting out fires, and then you realize it: you didn’t take care of any branded materials for the event!
Brochures, posters, roll-ups, signs, banners, and other printed materials. You still want to attend the event but don’t want to lose out on all of the potential exposure.
Teamwork + Trusted Partner = Job Gets Done
Could you handle a rush project like this on your own with a random vendor? Probably not. Why not have a dedicated …
Organizing a branded public event isn’t simple or cheap, but don’t let this deter you. In a world where image is everything, organizing an event can be one of the most effective ways of promoting your business. It’s also a great way to meet people in person and put a face/voice to your business.
A branded event can take many forms. It could be a keynote event or a product launch, or simply a business networking event where you present a few featured speakers on a specific current topic.
Here are some benefits of being a part of a branded event:
1. Lead …
Creating a memorable brand is extremely beneficial: wherever you display your logo or ads, people instantly recognize your business name and have you top of mind for their next purchase. With people spending more and more time on the internet – using their smartphones to connect with friends, find information, and shop – it is important that your brand is also online.
Creating an online brand is somewhat different from building a brand in the offline world. The internet has two main characteristics to keep in mind:
Depending on who you ask, cars are either a necessary evil or the number one hobby. They definitely help us be more mobile and get around in the city during a busy business day. For many companies, it makes sense to keep a fleet of cars and give them for use to their management staff and sales team: they can write them off, and they are a great way to get more visibility.
The Importance of Branding Your Company Cars
Branding company cars makes a lot of sense: branded vehicle acts as a deterrent against theft and it prevents employees from using …
What’s a sign? From times immemorial, signs were used to signal that there was a shop or a business operating in a certain building. It directed people into stores, workshops, and offices of all kinds. But surely, in the online era where everyone has smartphones connected to the internet and Google Maps pointing out businesses along the route, the sign has become quite obsolete, right?
Wrong. The sign at the entrance of any business validates it. People may see the address on a phone screen, but they will take a good look at the sign before walking in through the door. …
Once the online world started taking over our lives, pessimists had already started tolling the death bells of print advertising. Why would anyone pay for a newspaper ad, they reasoned, if people now read their news online? And why would a client pay thousands of dollars for a large billboard, when he can post an online banner on a dozen websites for a couple of hundred dollars?
We’ve seen some big changes in online advertising that show that it is not the perfect medium. First came the bane of pop-up windows when pop-up blockers became a standard feature in internet browsers. …
Print marketing is still holding on at the top of the most effective marketing strategies. A 2015 survey conducted by the Content Marketing Institute showed that 57% of all B2B paid advertising in North America represents print and other offline marketing strategies. This is a very significant percentage, demonstrating once again that print is far from obsolete and ineffective.
Since print marketing is so effective, you must know how to plan and launch a campaign of this type. These steps are critical to the success of your campaign, and they should be followed carefully and closely, adapting them to your …
Success in business depends on many issues. One of these, not to be neglected, is the trusted partnership with suppliers. Businesses are not stand-alone entities. They depend on various products and services to help them create their own products and services, build and maintain their brand image, and develop customer loyalty programs.
One of the most important suppliers for any business is the printing services provider. In one form or another, every business in every niche or industry needs printed materials – from promotional brochures to office branding, billboards, and other marketing materials. Since effective marketing strategies are the key to success, …
© 2024 Impact Color. All rights reserved. Web Design by 
Sign up for updates!
Get news from Impact Color LLC in your inbox.
Sign up for updates!
Get news from Impact Color LLC in your inbox.
