Wide-format printing is used to create products like banners, wallpaper, murals, image wraps, and even trade show graphics. They help build your brand and create stronger recognition where applied. While these are commonly used as marketing materials for rotating advertisements, one application is often overlooked—elevating in-house environments. Wide-format printing can be applied to the walls in and around your office to help strengthen first impressions with clients and improve overall office culture. By applying these graphics to external walls, you can attract attention of pedestrians and spark curiosity about your brand.

Creating a Strong First Impression

There’s a delicate mix of art and design when it comes to wide-format printing. When taking a strategic approach, your goal should be to find the perfect balanced between both form and function to create and end result that resonates with everyone who sees it. This is especially true in the field of architecture, which is competitive and dynamic in nature. What you put on your printed materials gives insight into your overall talents as an architect. This makes wide-format printing the perfect opportunity to capitalize on a strong first impression.

How you present yourself will impact the way your clients view you and your firm. They say a picture is worth a thousand words and there’s no better way to communicate your expertise than with visual examples. To help improve your success and close deals with prospective clients, you want to make sure that they have a positive, long-lasting association of your skills and your overall brand. Wide-format printed material can help you achieve this.

Consider using a custom exterior sign as welcoming signage. You can also incorporate various outdoor panels, create directional signage, or use window graphics to showcase your uniqueness. When clients walk inside your office, the branding should be consistent throughout the interior. Compliment exterior wall branding with largescale murals or other signage that boosts continuity. The way that your signage makes visitors feel can have a huge impact on the overall impression of your business, so it’s worth the added effort.

Relaying Your Reputation in the Field

Another benefit of using strategic wide-format printing is the ability to show your clients that your work can make an impact on their target audience. Architectural signage can include permanent signs throughout your clients’ building to help strengthen their brand, provide directional cues throughout a building or campus, and cultivate a strong response from their clients. Some examples that have shown strong responses include textured wall murals, wood signs, glass fixtures, and more.

When you’re ready to get started using wide-format printing to improve your brand and grow your business, contact the professionals at Impact Color today. We use high-quality printers to provide you with eye-catching imagery that’s built to last. Contact us today to learn more.