If you’ve seen a car driving around with an advertisement that wraps around the body, you’ve seen a car or vehicle wrap. While it certainly grabs your attention, many businesses wonder if it’s worth the investment. How many people actually see a vehicle wrap over the course of a year? Does it make a positive impression? Is the return on investment worth it? To gain a better understanding, here’s what you should know about using car wraps in your marketing efforts.

Benefits of Utilizing Car Wraps

Car wraps are essentially mobile billboards that are professionally printed on vinyl film and applied to your vehicle. There are different options for full or partial wraps depending on the advertisement you’re trying to portray. The cost is also dependent on the size, color, imagery, and specifications. So, the real question is, are car wraps worth it? Consider a few benefits.

  • Improved Reach
  • According to ARD Ventures, car wraps that were used in individual vehicle advertising campaigns generated between 30,000 – 70,000 daily vehicular impressions. Over the course of a year, that equates to up to 25 million impressions. This is arguably one of the most effective ways to improve brand visibility.
  • Strong First Impressions
  • With improvements in printing, car wraps can be created so they’re unique, attention grabbing, and impressive. This increases recollection rate to a staggering 97%, which is far higher than billboards or traditional advertising. The same survey found that respondents thought vehicle wraps were 96% more effective than traditional forms of advertising. Plus, 75% of respondents said that they developed an impression about the company and its products after seeing the car wrap. To make sure that the impression is a good one, it’s important to create a strong graphic and powerful message.
  • Targeted Advertising
  • The best part about car wraps is that they’re mobile. You can take them where your target audience is to vastly improve the performance of your marketing campaign. When you need to change your message, all you have to do is change the car wrap.

What Value Does Utilizing Car Wraps and Fleet Graphics Bring?

When looking at the benefits of car wraps, it’s clear that they bring value to your marketing strategy. However, just how much can you expect regarding your return on investment? Consider the following comparison from a study done by 3M Commercial Graphics.

Not only do car wraps generate high impressions with effective results, but they’re also one of the most affordable ways to utilize meaningful traditional advertising. At a mere $0.48 cost per thousand, fleet graphics—or vehicle wraps—cost only $30,000 for an average of 61 million Prime Daily Effective Circulations (DEC). To compare, for the same number of impressions, Television advertising would cost $1,445,700. With cost effective options, the return on investment for car wraps is staggering.

Invest in Car Wraps Today

Prior to investing in vehicle wraps, take the time to review local sign codes. For the most part, unlike putting a sign on your building, marketing on your business vehicle does not require a permit. If you’re able to take advantage of the vast benefits of car wraps, contact Impact Color today for high-quality, customized graphics, imagery, and more. We also offer car door magnets, car toppers, and plenty of ways to strengthen your marketing campaign.