Our Blog: Social Media

Creating a memorable brand is extremely beneficial: wherever you display your logo or ads, people instantly recognize your business name and have you top of mind for their next purchase. With people spending more and more time on the internet – using their smartphones to connect with friends, find information, and shop – it is important that your brand is also online.

Creating an online brand is somewhat different from building a brand in the offline world. The internet has two main characteristics to keep in mind:

• There are a lot of distractions and it is increasingly difficult to be visible to people
• Whatever …

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The dynamics of business-customer relationships are getting more and more complex in the digital age. People are increasingly interested in building meaningful relationships with companies they are doing business with – and not simply buying products and services from them.

Running a successful business at the present means more than attracting new customers – it means retaining them for a long time. Concepts like customer lifetime value, customer retention strategies and leveraging customer loyalty are among the most important elements in the daily schedule of marketing managers.

And for the last five or six years, companies can rely on an extremely powerful, …

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