A lot of businesses assume that if they have a small marketing budget, there’s no point in taking any action. That’s simply not the case. Marketing is a huge part of your overall success and even a small investment can yield impressive returns. However, to achieve this you need to be strategic. To help you maximize your ROI, consider the following tips.

1. Define Your Ideal Audience

One of the best ways to maximize the efficiency of your marketing strategy is to make sure you’re reaching the right people. Marketing isn’t just about sheer numbers. It’s about finding and nurturing quality leads to boost conversion rates and grow your profit. Take the time to research who your ideal audience really is and put all your effort into reaching them.

2. Use High-Quality Materials

You may be able to save a few dollars here and there by using low-quality printed materials or branded products, but it’s going to end up costing you in the long run. Both digital projects and printed materials should be made using high-quality techniques, vibrant colors, and bold design. When you print using non-professional devices, you’ll receive low-quality results and people will begin equating that with the quality of your brand. High-quality materials communicate that you’re a high-quality company.

3. Use A Bold Stroke

One bold marketing stroke often works better than many small ones. Vehicle wraps are a great example of this. Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. In fact, 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see. For example, one vehicle wrap can generate between 30,000 – 70,000 impressions daily—that’s a lot of potential customers. Vehicle wraps are ideally suited for various types advertising campaigns, including new product launch and event marketing and are increasingly being used as part of the marketing mix.

4. Be Strategic About Postage

Direct mailers tend to be the first thing to get dropped from a marketing strategy, especially as postage rates continue to increase. However, direct mailer remains to be one of the most effective marketing strategies available. Rather than cutting them out completely, choose mailers that minimize postage expenses while maximizing your return.

5. Provide Value

Unless you demonstrate that you’re an expert to your audience, they’re not going to choose you. Make sure that you establish yourself as an expert by providing value and proving credibility. This can be accomplished through the creation and distribution of a regular newsletter, blog, journal, or anywhere else that gets in front of the public eye. People tend to see print as more legitimate, so try to tackle that angle if possible.

6. Increase Visibility

Marketing without visibility is pointless. Try to get noticed by becoming more involved with your local community. Attend events, network, offer help when you can, and attend any trade shows in your area. This can help you increase visibility and draw in new, loyal customers.

7. Partner with Local Businesses

Another option for you to increase visibility and establish yourself as an expert is to partner with local businesses to provide complementary goods or services. Not only will this create a cooperative marketing strategy that offers dual benefits, but it also improves the trust of your audience and can introduce you to new business potential.

To help you stand out from your competition, utilize high-quality printing services from Impact Color. Impact Color offers visual marketing solutions that can help you connect to your target audience and grow your business. Contact us today to learn more or to request an estimate for your next project.