Cross-Media / 1:1

Target Your Customers with
Cross-Media Marketing 

Personalization (VDP)
Targeted Marketing allows you to create communications that is highly relevant to your customer.  When a marketing piece is relevant to a customer it delivers higher response rates and more return on your marketing dollars.  By combining relevant personalized print with a concise database you can accomplish your marketing goals.  VDP – Variable Data Printing personalization makes sense in today’s economic environment.

PURL’s
Create a customized online response experience with personalized URLs (PURLS) and microsites for marketing campaigns.  Impact Color’s PURL services allows you to track and manage these campaigns with a comprehensive suite of tracking and reporting features. By delivering a unique user experience, you can get improved response rates, greater conversion of leads into prospects and a measurable return on their marketing investment.